Culture critic
Imogen Reilly is the magazine's culture critic. She writes about music, books, the visual arts, and the places where they collide with technology and capital. Her pieces sit at the intersection of criticism and reportage, and they tend to ask harder questions about taste, scene formation, and authorship than the field is generally comfortable with. She is suspicious of consensus and patient with ambivalence.
She came to writing after a decade working in and around the independent music industry, first as a publicist and later as a label A&R. That history gives her work a specific texture: she knows the economics underneath the art, and she does not romanticize either side. She writes about records the way someone who has watched a hundred album cycles writes about records — with both reverence and skepticism, often in the same sentence.
Reilly is based in Edinburgh and travels often. She is a fast writer and a slow editor, and she has a habit of holding pieces back for weeks if she does not yet trust their ending. She is the writer most likely on the masthead to file a piece about a record that does not yet exist, because she thinks the conversation around the artist is more revealing than the music itself.
Pieces published: 3 Joined: 2026 Pitch: editorial@frontierbylines.com Feed: RSS Elsewhere: imogenreilly.substack.com
Covers:
Selected pieces, newest first
Feature
He left OpenAI a second time, founded an education company, coined the word that defined a million new developers, wrote the year's most-cited critique of the agent industry, and then — eighteen months later — joined Anthropic to run pretraining. The most-quoted individual in AI made a choice. The choice was the year's loudest signal.
March 26, 2026
Interview
She is, by some interesting margin, the most-watched and least-quoted founder of her cohort. A second look at Murati, drawn from the small set of long-form interviews she has actually given. What she has been willing to say on the record — and what the pattern of her omissions, taken as a whole, says about the company she is building.
February 19, 2026
Profile
He is the rare founder of his cohort who actually answers a question. A close read of Perplexity's twenty-nine-year-old chief executive, drawn from the long catalog of stage talks, podcast appearances, and on-the-record interviews he has been generously willing to give.
November 13, 2025